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Should I Do Email Marketing?
Email generates the highest return on investment for marketers — For every $1 spent, email marketing generates $38 in ROI, according to marketing company Campaign Watch. But some businesses are still...
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Eight Tricks to Build Your Email List
The most important trick to building your email list is to integrate it with your company culture. Become comfortable asking for addresses; make it part of your everyday client conversations. Practice...
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Do You Need Social Media?
It’s pretty clear social media isn’t just a fad. It’s not just for college students or the tech-savvy. Social media is a staple in our everyday lives. There are over 3 billion internet users — and...
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How Much Is Too Much?
If you’re in the beginning stages of a social media plan for your business, you’ve probably asked yourself the question, “How much do I post?” or even, “What time should I post?” Like all other...
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The Big, Bad Wolf: Online Advertising
After multiple years as your CBT marketing columnist, what better way to retire my column than by tackling the big, bad wolf: online advertising. It’s a booming industry, with good reason. It delivers...
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Is Search Dead?
Thank goodness for curiosity. Curiosity brought us electricity, antibiotics, airplanes, smooth roads, air conditioning, motion pictures, chocolate, coffee, and a million other lovely things. Curiosity...
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Mobile Advertising Technology and How To Use It
With smartphone ownership at an all-time high (approaching 100 percent among U.S. Millennials and Gen Z-ers), no modern marketer can deny the importance of a mobile strategy. You already know that a...
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OTT: The Shiny New Toy
Stop me if you’ve heard (or said) these ones before. “My marketing stalled in 2017. I need to find a more innovative way to reach my audience.” “I’m having trouble reaching a younger demographic.”...
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20 Marketing Tools under $40
Any marketing professional, whether they’re working with a budget large or small, can benefit from free or inexpensive DIY marketing hacks. Canva: No Adobe experience? No problem. Create classy...
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Marketing: Building Trust in 2018
Market Fragmentation: “The emergence of new segments (in a previously homogeneous market) which have their own distinct needs, requirements, and preferences. These fragments reduce the effectiveness...
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